Lovin' Lake County
Nature's Rhythm, Center Stage

This award-winning tourism campaign follows beloved Minnesota singer/songwriter Brian “GB” Leighton as he explores Lake County and the North Shore of Lake Superior, inviting viewers to join his adventures as he lifts the Holiday Spirit at Julebyen: A Scandinavian Christmas Festival, tries his hand at underwater photography, gets a hot lesson in metal forging, and so much more!

This campaign won the 2025 Explore Minnesota Tourism Award for Outstanding Video

and a 2025 Telly Award.